My portfolio is currently under construction
...so for fun questions, portfolio inquires or other funky stuff
go ahread and shoot me a mail on katrinejomadsen (a) gmail.com
Born in Copenhagen, educated at Hyper Island in Stockholm, matured in New York and now working at DAN in Paris, Katrine is a well-versed creative bridging the online- and offline world.
Having worked with a variety of clients, ranging from global fashion brands to Scandinavian furniture and German cars and everything in-between, Katrine has developed a healthy understanding of business problems and how to create solutions answering those.
Somewhere between human insights, experimentation with media and delicate execution you'll find most of her solutions, which has resulted in her being responsible for winning almost every industry award, counting Cannes Lions, Eurobest, D&AD;, London International Awards, Favorite Website Awards and Euro Effies amongst others.
Besides giving lectures at the Danish School of Media and Journalism, she has judged international shows like Eurobest, Cannes Lions and Art Directors Club - as well as Danish and French shows. In early 2014, she co-founded the Nordic chapter of the global network SheSays, an organization for women in creative and marketing businesses.
She's a firm believer in doing hard things well, in being open towards everything and everyone and - above all - in good food and off-topic conversations.
Senior Creative, DAN PARIS | July 2014 - present
DAN is the digital leg of TBWA Paris. I work on a range of different projects, solving mainly digital challenges for clients like Michelin Europe and Nina Ricci Fragrances.
Senior Creative at UncleGrey | January 2012 - June 2014
At UncleGrey, I worked as a Senior Creative, both from a communicative, conceptual standpoint dealing with advertising in all sorts of media - and with nitty gritty, pixel nudging, web design, UX, wire framing and art direction.
My clients included amongst others ONLY Jeans, the furniture company Bolia.com, The Danish Road Safety Council and the fashion web shop Miinto. In this position, I’ve won more than 20 national and international awards and recognitions, including three Cannes Lions, a Yellow D&AD Pencil and four Eurobest Awards.
Interactive Art Director at TBWA Chiat/Day New York | 2011
As a part of my Hyper Island program, a 3-month work placement period is required in the end of the education. As an Interactive Art Director at TBWA in New York, I spent a lot of time with their storytelling platform projeqt.com, working on new features as well as general UI, UX and design. On top of that, I was involved in conceptual development from a advertising standpoint on both smaller projects and global pitches. I was also involved in developing new business ideas for the in-house product incubator, Pilot.is.
During this period, I worked for the Global Executive Digital Creative Director, David Lee, who chose to project employ me afterwards.
Interactive Art Director Program - Hyper Island | 2010-2011
Wanting to sharpen my digital expertise, I chose to pack my bags and move to Stockholm. Created in partnership with industry professionals, this program covered the entire production spectrum, from strategy and branding to execution, and I found it immensely inspiring to be a part of a very diverse group of people from all over the globe.
Art Director at Grey Copenhagen | 2008 - 2010
While working at Grey Copenhagen, I dealt with advertising in many different forms. My main clients were the Nordic Diet Coke account, The Danish Refugee Council, the painkiller Ipren and the chocolate company Tom’s.
Chapter founder at SheSays Nordic
SheSays is an award-winning organization dedicated to the advancement of women to top-level roles within the media industry. With 16 chapters worldwide, including New York, London, Paris, Toronto, Seattle, and Vancouver, SheSays members make up a network of over 3,000 women. Our networking events and workshops are designed to be fun, valuable, and inspiring, and whenever possible, free. There is no annual membership fees or costs to sign up.
The Nordic chapter is founded by Sine Cecilie Laub, Maja Nyvang Christensen, Signe Bjørg Jensen, Katrine Jo Madsen and Julie Harding Transbøl.
FWA Judge - September 2015 and onwards
The Art Directors Club Global - Digital Jury 2015
Le Club Des Directeurs Artistiques France - Digital Jury 2015
Cannes Lions - Film Jury 2014
Creative Circle Award Denmark - Advertising Jury 2013
Eurobest - Outdoor & Radio Jury 2013
London International Awards - Creative Conversations participant 2013
Creative Circle Award Denmark - Advertising Jury 2012
AWARDS & RECOGNITIONS
3 x Euro Effies Finalist 2015
2 x Bronze Creative Circle Awards 2015
2 x Bronze Creative Circle Awards 2015
1 x FWA Site Of The Day June 01 2015
1 x True Award - Best Online Film shortlist 2014
1 x Rambuk Award - Media Strategy Award 2014
1 x D&AD Yellow Pencil 2013
2 x D&AD Pencil Shortlists 2013
1 x Gold Euro Effie 2013
1 x Silver Euro Effie 2013
1 x Gold Creative Circle Award 2013
1 x Silver Creative Circle Award 2013
3 x Shortlist at Creative Circle Awards 2013
1 x Webby Awards 2013 - People’s Voice Nominee
1 x Danish Internet Awards 2013 Special Category: Digital Excellence
3 x Danish Internet Awards 2013
2 x Shortlists in Danish Internet Awards 2013
1 x Gold Lion - Cannes Lions 2012
2 x Silver Lions - Cannes Lions 2012
2 x Shortlists - Cannes Lions 2012
1 x Gold - Eurobest Award 2012
2 x Silver - Eurobest Award 2012
1 x Bronze - Eurobest Award 2012
1 x Google Creative Sandbox - The most popular piece of work for additional months
1 x FWA Site Of The Month July 2012
1 x FWA Site Of The Day June 2012
1 x The True Award 2012 - Best Online Film
1 x The Golden Stiletto Award for Women in Digital 2012 - SheSays
1 x Bronze - London International Award 2012
1 x Roygalan Award 2012 - Best Interactive Film
1 x D&AD 2011 - In Book Award
1 x TBWA Chiat Day NY 2011 - Winner of the Top Summer Intern Competition
1 x Bronze Creative Circle Award 2010
1 x Shortlist at Creative Circle Award 2010
1 x The Aurora Prize 2010 Shortlist
1 x The Aurora Prize 2009 Shortlist
1 x Young Creative Circle Award 2009 Shortlist f
1 x Aurora Youngsters 2008 Shortlist